The Long Game
Founder · Broadcaster · Builder
John Kevin
Timothy
Founder, U-Rock® Network · Independent Broadcasting Since 1996
I build real broadcast infrastructure for independent music — radio, a record label, a TV lane, and a participation token, all wired into one living network for the unheard and the underexposed.
Overview
For nearly three decades I've worked in independent broadcasting — from affiliate-style radio and underground scene culture to collector publishing and hands-on music promotion. In December 1999 I launched the U-Rock® Network, and I've been building it as real, functional infrastructure ever since: an affiliate radio system, U-Rock® Records, U-Rock® TV, an artist-first discovery pipeline, and the UROCK participation token. No corporate gloss, no placeholder systems — just media built to actually work.
“Build the real thing first. Solve the root problem. Mature the system before you scale it.”
— The operating principle behind U-Rock®What I've Built
The U-Rock® Ecosystem
One network, many lanes — all pointed at the same goal: get independent music heard.
The Network
Radio, affiliates & discovery →U-Rock® Records
The label arm →U-Rock® TV
The video lane →1996
Underground Broadcasting
Got my start in affiliate-style broadcasting and underground scene participation across alternative, hard, and industrial rock — lived-in experience, not theory.
Dec 13, 1999
U-Rock® Network Launches
One of the earliest continuous independent internet radio platforms — rockin’ the unheard with the underexposed.
2000s
Publishing & Collector Media
Founded What It Is! Publishing — collector price guides, reference handbooks, and specialized niche-market indexing.
2010s
Label & Artist Development
Built out U-Rock® Records and the affiliate broadcast model — structured discovery from local airplay to national rotation.
Now
Tokenized Media Infrastructure
Wiring the network together with a participation token, an artist portal, a marketplace, and a TV lane — modular media built to mature, then scale.
Publishing & Early Work
What It Is! Publishing
Producer of collector guides and niche-market publications — built on the same instinct as the network: serve the underserved, document the overlooked.
- Collector’s price reference handbooks
- Pocket parts catalogs
- Specialized hobby indexing systems
The Music
Kevin Timothy
Beyond running the network, I make music too. The same underground, anti-corporate ethos that drives U-Rock® drives the records I put out.
Get In Touch
Let's Build Something Real
Artists, affiliates, partners and press — reach the network and it reaches me.